AEO, GEO and SEO: what they mean

Answer engine optimization (AEO) focuses on helping answer systems understand and use relevant information. Generative engine optimization (GEO) considers how information appears in generated answers. SEO addresses discoverability and usability in search. These practices overlap; none guarantees a recommendation.

Where ShelfSignal fits

ShelfSignal measures whether sampled assistant answers name a brand, which alternatives appear and which sources are linked. Findings can inform website recommendations. Optional implementation follows a review and explicit approval before publication.

Start with evidence

Agree the questions, assistants, market and measurement settings. Keep full responses and distinguish brand mentions, website links and recommendations. A technical website check is useful, but it is not an AI visibility result.

What an improvement can and cannot establish

Clear service descriptions, factual definitions and accessible pages are hypotheses to investigate, not proof of ranking or visibility growth. Compare repeat observations with the same method and report limitations.

AI visibility monitoring · Website improvements · Measurement methodology