Order Shelf + implementation

AI decides what your customers buy, we measure who gets the order, then fix your site so it's you

When a shopper tells ChatGPT, Perplexity or Gemini "buy me magnesium", the agent picks one brand and one seller, we run those purchase briefs across five assistants, show you your share of the orders and why the rest went elsewhere, and our engineers change your storefront and listings so agents buy from you, then we re-run and show the lift

5 assistants · 6 purchase briefs · 60 decisions per wave · brand sites, Amazon, iHerb, pharmacy chains

The Order Shelf

Who gets the order when an AI agent buys? Wave 1, magnesium

1Nature Made25%
2Nature's Bounty13%
3Doctor's Best8%
4CVS8%
5Thorne7%
9[Your Brand]3%

Two reports, two questions

Are you named? And do you get the order?

Visibility report · AI Shelf Index

When a shopper asks "what should I buy?", are you in the answer?

We put 20 buyer questions to five assistants, five times each, and show where your brand lands against every other brand named in the category, and why

500answers per run
228brands named
5assistants
  • Share of voice, rank, named-first rate
  • Who beats you, on which questions
  • Which of your pages assistants read and did not credit
  • Six moves to get into the answer
Open sample report $200/mo per category · 48 hours
Order Shelf report · new

When a shopper says "buy me magnesium", do you get the order?

We give five assistants real purchase briefs, with budget, pickup, certificate and channel constraints, and record which brand and seller each one orders from, and why the rest lost

60decisions per wave
1 / 60orders to a brand site
5assistants
  • Order share by brand, seller and channel
  • Which assistant sends orders where
  • The reason behind every lost order
  • Six moves we implement, then re-run
Open sample report Audit + fixes · on request

Visibility gets you into the answer, the Order Shelf gets you the order Most brands need both, in that order

Fix it

We don't stop at the report, we change your site so agents buy from you

Every lost order has a cause on your side of the screen, our engineers fix it on your storefront and marketplace listings, on Shopify or a custom stack, and we re-run the same briefs to show your share before and after

Certificate pages · per-variant price and stock as data · shipping and delivery terms · dose and attributes · channel listings · reorder path

Book a fix review

Launch pricing · through December 2026

Measure, then fix, priced by what you need

Start with either report, the audit fee is credited in full against a fix programme that starts within 30 days, launch prices hold for every engagement signed in 2026

Visibility report

AI Shelf Index

$200 / month per category

$600-1,000 / month for 3-6 categories

  • 500 answers, 5 assistants, monthly
  • Share of voice, rank, who beats you
  • Pages read vs credited, fix list
  • First report in 48 hours
Get visibility report
Order Shelf audit

Who gets the order

$900 per category

+ $400 per additional market, city or country

  • 6 purchase briefs × 5 assistants × 2 runs
  • Order share by brand, seller, channel, assistant
  • Reason for every lost order
  • Six ranked moves, costed
  • Delivered in 5 business days
Get order shelf audit
Fix programme

We change your site

$600-8,000 per move

Fixed price per move after the audit, full six-move bundle $6,000-10,000

  • Our engineers, Shopify or custom stack
  • You approve every change
  • Re-run of the same briefs included
  • Before/after order share report
Book a fix review
Monitoring

Keep the share

$250 / month per category

$600 / month for 3-6 categories

  • Monthly Order Shelf run
  • Alerts on share drops
  • Listing, competitor and assistant changes flagged
  • Visibility report included
Start monitoring

What the fix programme costs, move by move

Each move is scoped and priced in the audit, prices below are the ranges we quote for a single brand with up to 30 SKUs, larger catalogs and custom stacks sit at the top of each range

MoveWhat we doTypical timePrice
Certificate pageLab, certificate number, batch and link per product, schema markup, mirrored to Amazon and iHerb listing text3-5 days$600-1,000
Shipping and delivery as dataCost per order band and delivery window as structured data and plain text on every product page2-4 days$600-1,000
Dose and attributesElemental dose per serving, form, allergens in titles, bullets and structured data across site and listings3-5 days$700-1,200
Price and countVariant and pricing structure so the one-time price clears agent budgets, per-variant price and stock as data, catalog endpoint on custom stacks1-3 weeks$2,000-3,500
Reorder pathAgent-readable subscription and reorder endpoint, UCP on Shopify, ACP or custom API elsewhere, reorder page2-4 weeks$2,500-4,500
Channel coverageListing setup and identical product facts in the channel each assistant prefers, agent-purchase protocol on a custom storefront3-6 weeks$3,500-8,000

All prices in USD, launch pricing valid for engagements signed through 31 December 2026, invoiced per move on approval, re-run and before/after report are included with any move, monitoring is billed monthly and can be cancelled any time

Built by two people who hit this themselves

Aleksandra Makhrova

Aleksandra Makhrova

Co-founder and CEO

Production software on Microsoft's Azure Storage team, shipped the Bili app to the App Store, runs discovery and go-to-market from the Bay Area

LinkedIn
Vladimir Fedorov

Vladimir Fedorov

Co-founder and CTO

Twenty years in data-intensive software, led Typetastic, used by four million students, high-scale systems at Bright Data, wrote the measurement pipeline

LinkedIn

Plus an engineering team that has shipped e-commerce and integrations for Citroën, Bright Data and Route4Me

Questions we get

What it is

Is this SEO or GEO?

No, SEO and GEO work on getting you mentioned, we measure whether an AI assistant actually orders from you when a shopper says “buy”, and we change what stops it. The visibility report is the closest thing to GEO we do, the Order Shelf and fix programme start where GEO ends

What is the difference between the two reports?

The visibility report answers “are you in the answer?”, 20 buyer questions, five assistants, share of voice and rank. The Order Shelf answers “do you get the order?”, six purchase briefs with budget, pickup, certificate and channel constraints, and which brand and seller each assistant chose. Most brands run visibility first, because a brand that is never named cannot win an order

We sell mostly on Amazon and iHerb. Does this apply?

Especially. In our first wave, Claude and Grok sent 70% of orders to Amazon, Perplexity sent 75% to pharmacy chains and Gemini sent 40% to iHerb. Being on one channel covers some assistants and not others. The audit shows which assistant sends orders where, and what your listing loses on in each

How it works

Do you place real orders?

No. Every run stops before payment. No carts are created, no accounts, no checkouts. We record what the assistant said it would order and why

What exactly do we get after the audit?

A report for your brand: your order share against every brand chosen in the category, the share by seller, channel and assistant, the reason behind each lost order, and six moves ranked by impact, each with a fixed price and timeline. Delivered in five business days. The sample report on this page is the same document built from public data

Who does the implementation, and do we lose control of our site?

Our own engineers, on Shopify or a custom stack. Every change is scoped in the audit, priced per move, and goes through your approval before it ships. You keep full access, we work in your repository or admin, not around it

What if the fixes do not move the numbers?

Every move includes a re-run of the same briefs on the same assistants and a before/after report. If your order share does not change after a move, you will see it in the data, and we will say so. We do not sell moves the audit cannot justify, which is why the audit comes first

Money and scope

Why is the audit $900 when the visibility report is $200 a month?

The visibility report reuses a category run we already make every month, so your cost is a small share of it. The Order Shelf audit is run for you: 60 grounded purchase decisions, manual verification of the decisive offers, and a costed move list written by an engineer. The fee is credited in full against a fix programme that starts within 30 days

Which categories and markets do you cover?

Any category where a shopper can ask an assistant to buy. We started with supplements and have run music software and local bike retail, a new category is a new set of briefs, not a new product. Each audit covers one market, a city or a country, and additional markets are added at $400 each

Find out who gets your orders

Tell us your brand, website, category and where you sell, we will show who the assistants choose and what needs to change

Get your report

One reply from a founder, no newsletter